Today I thought I’d switch gears a little to talk about Digital Marketing. There are many options out there today that are low cost (some even FREE!) that you can use to promote your company.
MailChimp, or really any email marketing program, is really a great tool to have in your toolbox. They offer a free plan for those just starting out, and as your company grows, the plans grow with you. As you grow, you will have to switch to a paid plan, but that paid plan will also provide you with additional resources and automation that will save you time. (Time is money!) Email marketing is wonderful, because you know those who’ve signed up for your emails are already interested in your company and products. There are also options to segment your audience, so you can personalize the email message directly to their preferences. To sign up: Sign up for MailChimp.
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Social media is a great (free!) way to promote your company. As you may have read in one of my previous articles, it’s not meant to take the place of a website, but it definitely has it’s place in your marketing toolbox. Most people/companies start with just one platform–Facebook or Instagram can be a great choice. However, you’ll want to find out where your potential customers are. If you have more of a professional product, LinkedIn may be the platform for you. If it’s highly visual or perhaps crafty, Pinterest and/or Instagram may be the route you want to take. Do you have customers that you’d like to show how to do things? Start a YouTube Channel. How will you know where your customers are? Start asking! If you already have an email list (see #1) you can even send an email asking where they are spending their social media time!
The last item I’m going to mention is the blog. This one is also free (assuming you already have a website). However, for me, this is also the most time-consuming. It is a great marketing tool, though. It helps you add that content to your website (great for search engines), and it also helps answer some of those common questions your customers have. Even better when your blog helps alleviate any of those preconceived pain-points! If you can set aside a time each week or each month to write an article about the most common question or hesitation you’ve received while trying to sell your product, you can get a pretty decent blog going. Then, spread the word each time you publish and article by sending an email (see #1) and posting on social media (see #2)!
I realize all of this can be daunting, so if you need help getting started with any of this, please contact me. I’ll be glad to help!