If you haven’t already, you’ll want to get your holiday marketing plan in place. In just a couple weeks, the crowds will be out in stores and surfing the internet looking for deals. There are five days coming up soon that are widely “celebrated”, and you’ll want to keep your company in the forefront of your potential customers’ minds. A great way to do this is through email marketing. You can get your message right into your customers’ inboxes, and if you offer a deal, that can often be the catalyst to get them to buy, buy, buy! So, what days should you prepare for?
1. Gray Thursday (a.k.a. Thanksgiving)
Yes, Thanskgiving used to be a day most places were closed, but as you know, more and more stores are open, and more and more people are going to those stores to get the great deals offered. And, of course, with the internet always open, people can purchase even if they’re at home, suffering from turkey overdose.
2. Black Friday
Ah, the most popular shopping day of the year. The day when you might get trampled, but for those low prices, it may be worth it! 🙂 Seriously, though, people are still looking for great deals and looking to spend a lot of money. Make sure they know about what you’re offering so they spend their money with YOU!
3. Small Business Saturday
This is a great day for most my clients. There is a great group of people who are looking specifically to do business with smaller, local companies. They want to support their community, and this is a great time to do so. Make sure the people in your community know you exist by having a modern, updated website (to please search engines and so customers aren’t wondering if you’re still in business or not), and by getting those emails out.
4. Cyber Monday
The day specifically for online shopping. Shoppers are expecting coupon codes for discounts or at least free shipping. If your business is mainly online, this is your prime time!
5. Super Saturday
The last Saturday before Christmas. For all those last-minute shoppers looking for great deals but also fast turn-around times. This is a little easier if you have a brick-and-mortar store, but if you have an online store only, be ready to ship items immediately and perhaps with one- or two-day shipping.
That should wrap up the rest of the year, but don’t think you’ll get to rest after that. You’ll soon want to be planning for New Year sales!
If you need help with your marketing plan, or if you’ve never done any email marketing and don’t know how to get started, we’re here to help!